We are building and a maintaining focused consumer panels for lifestyle products. A hybrid methodology spanning in-person selection and interviewing, telephonic and online purchase data collection has emerged as the most effective way to identify trends accurately.
We are now deploying mobile apps to engage with consumers and conduct research in an unobtrusive manner. Research is being conducted for apparel brands, fashion accessories, retail chains, footwear, cosmetics and fitness products. Research topics that are being probed continuously are mentioned below.